Designing Dashboards That SaaS Users Rely On

It’s easy to design a beautiful SaaS dashboard. The challenge? Designing one that people actually use. At Sonder, we believe dashboards should empower users—not overwhelm them.

A good SaaS dashboard respects three principles: clarity, hierarchy, and focus. Without these, even the most beautiful interface becomes clutter.

In one recent project, a fintech platform came to us with an overly complex dashboard. Users had to click through four screens to reach the data they needed most. Our solution was to apply ruthless hierarchy: strip away noise, bring key data forward, and introduce modular components for future scalability.

The result? Engagement rose by 37%. More importantly, users described the new interface as “intuitive” and “reliable”—words no spreadsheet ever gets.

Dashboards aren’t just UI—they’re the control centers of modern work. And when designed with empathy, they stop being tools and start being trusted partners.